Branding Blog


Jaquar Lighting has just released a campaign #LightingUpYourLives starring Deepika Padukone, who signed with the brand in 2017. The brand aims to highlight its new line of diverse set of LED lighting solutions and manages to do that in a rather intriguing way. The commercial follows Deepika Padukone around a house, as she keeps following a light path set by a young girl. She keeps discovering a wide range of

Best Mobile Brand Campaign Slogan

An Advertising slogan is usually a short tagline-less than five words-that tells potential customers the benefits they can expect when choosing your product or services, or establishes your company BRAND. Most SLOGANS are catchy, declarative phrases that use devices such as metaphors, alliteration or rhymes with simple, vibrant language. Here I have shared most successful campaign slogans from mobility giants: Connecting People :NOKIA Perhaps “Connecting People: NOKIA” is what almost

Launch like Apple : 7 Ways to Build Buzz for Your Next Product Launch

Apple product launches have become the stuff of legend.Apple’s reputation and sometimes-rabid fanbase obviously plays a large part in the success of their launches, there are also a number of strategies virtually any company can employ to make their own product launch a huge success: 1. Put the Focus on the People, Not the Product Rarely do you hear Steve Jobs talking about the various features of Apple products. Standing